Work Digital E commerce marketing article:
Traffic exchanges and manual surf, auto surf internet advertising specialties
Traffic Exchange:
Traffic exchanges are internet advertising venues that send hits, or traffic, to your websites. They are a link marketing as well as traffic generating tool. They are double opt-in membership venues where members view or surf other members' websites. There are two kinds of Traffic Exchanges:
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Manual Surf traffic exchanges:
Manual surf traffic exchanges are sometimes referred to as click sites. A member must click on something to move from website to website. Because of this, members are more likely to actually view or see your website.
Manual Surf Traffic Exchange to start with:
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Find more Manual Traffic Exchanges on this page.
Auto Surf traffic exchanges:
No clicking is required with auto surf traffic exchanges. You simply load the surfbar up in a browser and let it run. Auto Surf traffic exchange to start with:
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Find more Auto Surf Traffic Exchanges on this page.
Combination Auto surf and manual surf:
Some traffic exchanges offer both types of surfing. Get started with:
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Further Notes on Traffic Exchanges:
Most exchanges offer text ads or hotlinks as well as banner advertising inaddition to the traffic itself. Many run contests for the surfers as well. Most have a free membership with upgrades available to the members. These are not walk away from advertising venues - free or paid, members do need to surf. Whether you manual surf, auto surf or both - surfing is what makes these venues work for everyone. Each type of surf has its advantages and disadvantages:
Manual Surf Traffic Exchanges:
Besides getting your site in front of the members of an exchange where they will SEE your website, everytime a site enters the surf window, that counts as a hit as far as the search engines are concerned. This is called traffic.
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Find more traffic - both auto surf and manual surf sites - at Building Blocks. Join as a free member then review the links inside your members' area. Blocks has many other venues as well, including safelists, safeadlists, link boards, and ffa sites.
Tip: If you want to get the most out of your traffic, now matter if you use auto surf sites or manual surf sites, use a splash/gateway page, and NOT the affiliate page provided by your program. The best thing you can do is put these pages up on your own domain.
Get a Domain Get Hosting Creating Splash Pages
When a member then clicks on YOUR website, you get another registered hit. The strength in this venue is that members of an exchange actually 'sees' your site for a brief period of time. They will not be able to watch a movie or sign up however, so if they want to do that, the member will need to open the site in a new window.
The downside to manual surf is you really don't get enough hits to count in the search engines. For high quantities of hits, use Auto Surf sites.
Auto surf traffic exchanges:
These are fantastic internet advertising specialties and venues for sending hits or traffic to your websites. Traffic helps boost search engine ranking. Like the manual surf sites, each time a site loads into the surf window, a hit is registered to the site which the engines count. Unlike Manual surf sites, no clicking is required - the script does that for you automatically. When it comes to HITS, nothing beats a well surfed auto surf exchange. There are some downsides to this marketing venue:
Members of auto surf exchanges surf to send hits to their websites, not to view sites:
Members tend to surf several venues at once, that way getting maximum benefits from many traffic exchanges. They are looking for numbers of hits to their websites, not viewers. They themselves surf, but do not stayed glued to the surf window...they wander off, multi-task and etc. It is rather like turning your tv or radio on for backround noise or company. They may, or may not, be paying full attention. As in watching TV in bed, they may even fall asleep while surfing! All this is fine as what everyone is looking for in these venues are HITS to the websites. For views, people viewing your site, use a manual traffic exchange.
Auto surf exchanges are geared for fast loading pages without audio or video:
Because most auto surf sites are on fast timers - 10 seconds and under, sites heavy with graphics, audio and video do not do well on these venues as they load too slowly. Many auto surf sites do not allow audio or video as well. For these venues, you want to use splash pages, and then splash pages which are fast to load, light on images and without self launching audio or video. You point your SPLASH PAGE to your workdigital sign up page and your movie. Now, two things start to happen:
1. You start building your presence in the Search Engines!
You have a page that can run on Auto Surf sites. When viewers are interested, they simply take the site to a new window and go from there. They click on your link to go to your Movie Website, the rest flows from that point. This is an example of that type of Splash Page.
2. You start building your presence in the Search Engines!
Millions of people do a search on some engine - like Google for example - everyday. You want to be found in that search. Most engines will not index your affiliate link. There are a few exceptions to that rule, but for the most part, your sign up page or movie link will not be found in the engines and no amount of marketing will change that. Once you get your own domain hosted somewhere and start adding pages and content to those pages, the engines will find you, index you, and then you can push your sites up with your marketing.
