Work Digital E commerce marketing article:
The safelist and email advertising.
Safelists:
Safelists are internet advertising specialties that focus on your email marketing. They are called "Safe" because they are double opt-in membership venues in which the members join the list, agree to the terms of the list when they join, then validate or verify their email addresses and agree to the terms of service a second time. Members then send their email ads to the list members in return for getting email from the members. No one besides Admin ever sees your email address. When the safelist sends out the email, the members get the mail from the List itself - not from the individual member. This prevents people from harvesting your email and then sending you their ads outside the list. You and your isp are also protected from Spam complaints.
Safelists require two email addresses: one for the List or Subscription email, another for the Contact email. Use marketing friendly email services as you are required to actually receive email from the list. You will receive some commercial email in the Contact email, so use an email service that accepts bulk email. If a member's email bounces for any reason, (is returned by the email service), the account is automatically suspended. If not looked after by the member in a timely manner, the account is deleted.
Most safelists have a list of email services they ban outright. Aol, comcast, excite, hotmail, msn, and other web-based email services are typically on the ban list. As members use all types of accepted email, be sure to use some kind of spam word checker, like the Email Genius program, to ensure your email will get past the filters.
Start with these Safelists:
Ad writing tips for Email Ads:
* Always use a spam word checker like the Email Genius.
* 1st goal is to get the reader to OPEN your email.
* This Headline Anaylizer can help you develop subject lines
* 2nd goal is to get the reader to your WEBSITE. Use Action words like Cl.ick here Now, Do this Now, Watch the Movie Now...
* Keep it brief
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Email Genius:
A desktop software that tests your email copy against the known spam filters set in place at most major email service providers.
Desktop Safelist Submitter:
Automailer XP is a full feature safelist submitter with Auto Validator and Box Cleaner you download to your computer. This tool, along with complete instructions on how to use and manage it, is given to associates who attend training.
Marketing and Advertising
Basic Series:
Term:
Opt in - agreeing to a contract or the Terms Of Service and rules of a venue. Usually done on the website itself.
Double opt in - validating or confirming your email plus agreeing to TOS again in the process. Usually done through an email.
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Find More Safelists at:
Evergreen Safelists. Review the site for all their lists.
Building Blocks. Join as a free member then review the links inside your members' area.
Safelist Submitters:
One of the keys to using safelists in your online marketing is to use LOTS of them. As your time is limited, this usually means utilizing one or more safelist submitters. A submitter is a TOOL you use to auto join, validate, send ads, and manage large numbers of safelists. Submitters save people time while ensuring your ads are kept circulating on a regular basis. There are two types of submitters:
Web-based submitters
These are membership sites which people join and pay a subscription to use. Members can join safelists, manage their safelists and then auto submit their ads to the safelists that are in the submitter's database.
Desktop submitters
There are several desktop safelist submitters on the market which are scripts you download to your computer. Once installed, you create your profile and then join the lists using the submitter. Most of them also have auto validation and then box cleaning functions as well. As a reward for attending Work Digital Live Training sessions and webinars WorkDigital Associates receive a the download file to a desktop safelist submitter.
Email Requirements:
Because you typically join large numbers of safelists at one time when you use a submitter, it is recommended you use a type of commercial email service called Pop3. Tools like autovalidation and box cleaning scripts are compatible with commercial pop3 email services, where as they are not with the web-based services like gmail.
If you own your own domain that is hosted on a server, you can create pop3 email accounts to use in your safelist marketing. Always verify with your server provider that they will allow you to use your pop3 accounts for commercial email purposes.
If you do not have a hosted account, there are service providers that specialize in providing pop3 email. Find a list of providers on the SERVICES page.
If you have questions regarding the desktop submitter you receive in session, please submit the following to rewardsteam@myworkdigital.com
- Your Name
- Date and Time of Webinar you attended
- Your question. Note: you may also request the Safelist Submitter Download Link be sent to you again.
Please allow us 24 - 48 hours to complete your request.