Work Digital E commerce marketing article:
Online classified adboards and related internet advertising specialties. What you need to start:
- One marketing email to join the ad boards with - like gmail or yahoo - WITHOUT an autoresponder.
- Another marketing email WITH an autoresponder should you decide to post an email in the ad copy itself.
Classified Ad Boards:
Online classified ad boards are very similar to their offline counterparts with two exceptions:
- They are read ONLINE
- They provide links and key words which search engines will record.
It is not uncommon to see online classified ad posts on high traffic boards like E-page and Craig's List in the search engines.
Beyond their high profile with the search engines, PEOPLE do read these boards and ads and, most important of all, do respond to what you are advertising. Some of them only respond as a way of Networking with you - in other words they will listen to what you are offering in return for you listening to what they are. A further distinction is that many boards have free postings in certain catagories, which is perfect for the person just starting out advertising on the internet. In addition, these boards can broadcast your ad across the globe, or appear only in your local area listings or other narrowly defined geographical area.
Like offline classified ad specialties, you place your ad in a very specific catagory, like Business Opportunities. You use a Subject Line, just as in your email ads you use text plus a link. In the case of a classified ad, you use VERY SHORT text as most classified ad venues have very limited space for your ad. Unlike email ads, you do not have to worry about spam words. As you write your Classfied and message board ads, keep in mind words and phrases which the Search Engines will pick up on.
Long Term Goals:
Always use your business opportunity's name. In this case Work Digital, or workdigital. Do not post 'blind' ads. Why? Simple: if you post an ad using the words "work at home business opportunity" for example, their are over 29 million sites on the internet listed with Google that use that phrase. Add the phrase "work digital work at home business opportunity" and you narrow the field down to only 1 million. Combine the two words work digital together for "workdigital work at home business opportunity" you narrow down the list to a few hundred. Your visibility in the Search Engines is important to your business.
Short Term Goals:
While your long term goal is to start building your web presence in the search engines on the internet so that people can find you when they do a relevant key word search - Your immediate goal with the classifieds is to reach a real person as soon as possible with your ad.
You will find some recommended places to start posting your classified ads on this page along with tutorials on how to use them. As in your email marketing, join the boards as required using one of your Contact Marketing Email accounts without an auto responder and ensure you white list that Classified Ad domain. In your ads, use your Business Contact email address. Your business email contact should have an autoresponder on it. Go to this page for more information on setting emails up for your online marketing efforts.
Note on Voy's list:
The link is to a page of around 60 odd voy message boards. These internet advertising specialties are somewhat different from traditional classified ad boards in which you tend to have much more space available for your ad. Like their distant cousins the FFA (or Free For All) ad boards, once you post your ad is usually placed close to the top of the board, then pushed down as others post free or as others purchase permanent ad spots. Unlike the FFA boards, in which your links can roll off sometimes within a few hours, free posts tend to stay on the boards for a long time - sometimes months even. Since there are so many of them, you may want to divide them up and post to a handful of them everyday until you cover all 60 boards. Then, repost or update ever so often to keep them current and active.
Marketing and Advertising
Relevant Work Digital Products:
Terms:
Classified adboard - an online venue similar to offline publications where you post the link to your website and a very short ad in a specific (or targeted) catagory. Many classified ad boards offer a free listing service.
Keyword - a word or phrase used to do a search in a search engine like Google. Example keyword is workdigital.
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Other places to start:
Classified AdBoard Links:
Main domain links work best in Craig's List. It tends to not like affiliate links and sometimes will discriminate against them. Blogs, forums, splash pages, main domain sites seem to do well. Also note that anyone can knock your ad off a Craigs adboard.
The Craig's link posted is for the San Fransico Bay Area. Craig's is international and you can find them in most major cities or areas world wide. For US listings, you must have a valid telephone number which you must confirm before Craig's will accept your ad.
This is a TUTORIAL on how to post your ad to Craig's list.
Ad writing tips for Classifieds:
Bullet Points suitable for Classified Ads found on this PAGE.
STRENGTHS OF CLASSIFIED ADBOARDS:
Easy to use
Can be either Global or Local
People Read and Respond
Search Engines can pick up on your ad
WEAKNESSES OF CLASSIFIED ADBOARDS:
You have to keep up with them
Ads are not permanent unless you purchase them
Purchasing large amounts of Classified Ad space can be costly
If you don't keep the ad targeted to the keywords you are going after, can be a waste of time
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Hybred Adboards:
There are some boards, rather like the Voy Classifed venues which are a hybred, or unique, cross between a text (almost email-style) ad venue - link board - classified ad site. Some claim they came before what we now call Classified Adboards, some after. This is an example: